Effective Date: September 19, 2026
Dr Fiona Tassoni Health & Fertility Clinic is operated by Conceiving Genesis LLC. Dr Fiona Tassoni, MASc, BHSc, Doctor of Chinese Medicine, provides clinical services in Melbourne, Victoria. This Privacy Policy explains how we collect, use, disclose and protect personal and health information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), the Health Records Act 2001 (Vic) and the Health Privacy Principles (HPPs), which apply to the clinical services provided in Australia.
By using this website or providing your personal information to us, you agree to the terms of this Privacy Policy.
1. What Information We Collect
1.1 Personal Information
Full name, email address and phone number, any details you submit through an enquiry, contact or booking form, and communications you send to us.
1.2 Sensitive and Health Information
If you complete an intake form, assessment or enquiry describing your health circumstances, we may collect fertility, reproductive or general health information you choose to share with us.
1.3 Website and Digital Information
When you visit this website, we and our service providers may automatically collect your IP address and approximate location, browser and device information, the pages you visit and links you click, and information from cookies, pixels and similar tracking technologies.
This includes the use of the Meta Pixel and Meta Conversions API (Facebook/Instagram) and Google tracking tools (including Google Analytics and Google Ads), which we use to measure the performance of our advertising, to understand how visitors use this site, and for ad targeting and retargeting purposes, meaning showing you or similar audiences relevant ads on Meta or Google platforms based on your visit to this site. Where a form is submitted, limited contact details (such as a hashed email address or phone number) may be shared with these platforms for advertising measurement and audience matching purposes, in accordance with each platform’s own privacy terms.
We do not store full credit card numbers on our own servers.
2. How We Collect Your Information
We collect information when you browse this website, submit a contact or enquiry form, book a consultation through a link on this site, or otherwise communicate with the clinic by phone, email or in person.
3. How We Use Your Information
We use the information we collect to respond to your enquiry, arrange and manage appointments, communicate with you about your care, meet legal and regulatory record-keeping obligations, and to measure and improve our website and advertising, including through Meta and Google as described above. We do not use your health information for direct marketing without your explicit consent.
4. Disclosure of Your Information
We only disclose personal or health information when necessary, appropriate and lawful.
4.1 Disclosures to Third Parties
We may share information with other treating practitioners involved in your care, with your consent, and with third-party service providers that support our clinic and website, including:
- Practice management and booking systems (such as Cliniko)
- Payment processors
- Website hosting and IT support providers
- Analytics and advertising platforms, namely Meta (Facebook) and Google, for website analytics, advertising measurement, and ad targeting and retargeting purposes
These providers are only given the information they need to perform their services and are required to handle it in accordance with privacy law.
4.2 Mandatory or Permitted Disclosures
We may disclose information without consent where required by law, court order or subpoena, where there is a serious threat to life, health or safety, or where required by public health reporting law. We do not sell, rent or trade your personal information.
5. Cookies and Advertising Choices
You can manage or disable cookies through your browser settings. You can also manage how Meta uses your information for ads through Meta’s Ad Preferences, and manage Google’s use of your information for ads through Google’s Ads Settings. Disabling cookies may affect how this website functions.
6. Storage and Security of Your Information
We take reasonable steps to protect your information from misuse, interference, loss, unauthorised access, modification or disclosure, including access controls, secure systems, and secure disposal or de-identification of information no longer required. Health records are retained for the minimum period required by Victorian law, generally at least seven years from the date of the last entry for adults, and until age 25 for a child.
7. Access to and Correction of Your Information
You may request access to, or correction of, the personal and health information we hold about you, in writing using the contact details below. We may need to verify your identity, and may charge a reasonable fee to cover the cost of providing access.
8. Overseas Disclosure
Some of our third-party service providers, including Meta and Google, may store or process data on servers located outside Australia, including the United States. We take reasonable steps to ensure any overseas recipient handles your information consistently with the Australian Privacy Principles.
9. Complaints and Concerns
If you have a concern about how we have handled your personal or health information, contact us using the details below. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (www.oaic.gov.au) or, for health information in Victoria, the Health Complaints Commissioner (www.hcc.vic.gov.au).
10. Updates to This Privacy Policy
We may update this Privacy Policy from time to time. The most current version will always be available on this website.
11. Contact Us
Conceiving Genesis LLC
16192 Coastal Highway
Lewes, Delaware 19958 USA
(302) 208-8393
Email: bert@berttassoni.com